Customer Winning Tactics

Since being founded in 1981, Zane’s Cycles’ customer service programs have created sales growth of over 25% a year. As an entrepreneur, Chris has had the privilege and ability to develop and grow his business using every idea he can think up without the daily concern of satisfying top management. Chris will share his inspiring and unique approach to customer relationship marketing. After attending Chris’ presentation, you will be emotionally charged by the potential impact you can make with your own organization.

Creating Lifetime Customers

Understanding the long term potential of your customers, now more than ever, is one of the most important issues to face a successful organization. Everyone knows that acquiring new customers is considerably more expensive than maintaining a relationship with existing ones, but most do not know what the lifetime value of their customer is to their bottom line. Chris Zane does. In this interactive and engaging presentation, he will not only show you the “psychology” of today ’s customers but he will actually demonstrate how easy it is to win and keep business through customer loyalty.

Competitive Insulation

In today’s marketplace, it takes a number of objectives to thrive in the business world. Many are widely known, such as market share, profitability, customer relationship management, etc. But in today’s environment, it takes a more creative approach to ensure that your customers are not lured away by a new or growing competitor. For example, Chris has been known to recruit and hire members of his competitors’ management team. And, in a time of economic recession when most businesses drastically trim their advertising budget, Chris stands out by increasing his by almost 50%. Chris will share these and other personal accounts of what he calls “termite marketing,” infiltrating his competitors at their very foundation.